Creative
Industry
Creative industry is one of the Iskandar Malaysia nine economic pillars,
taken the government’s aspiration to transform Malaysia into a high-income,
value-added, innovation and diversify economy. The creative industry has
potential to create huge multiplier effect to the economy. Instead
of job creation for film production companies and tv production, it also contributes
to business and job creation on other sectors like food and beverages,
hospitality, building materials, and etc.
Creative industries primary sub-sectors including Film
and TV, Animation and computer-generated imagery, Games, Digital content and
creative content, and Information and communication technology (ICT). Other
sub-sectors creative industry including Advertising, Music, Publishing,
Arts (performing, visual, crafts), Architecture/Interior design, and fashion
design.
Iskandar Malaysia aims to leveraging on Malaysia
existing creative industries capabilities to offer value-added production and
post production services, in effort to capture market share of
international creative industries market.
The global entertainment and media
(E&M) market is expected to grow at a moderate rate of 5.0%
CAGR (compound annual growth rate) over 2009 to 2014, reaching an estimated RM5.3
trillion in 2014.
Global creative multimedia companies who have set-up operations
in the country include Oscar-winning special effects and animation studio,
Rhythm & Hues and international video games developer, Codemasters Studios.
The domestic multimedia industry has over 200 multimedia companies. Most of
them mainly involve in post production, special effects and CGI, animation,
game development, e-learning, mobile and interactive content. In 2009, these multimedia
companies create over 7,000 high-value added creative job opportunities with
revenues over RM620 million been generated.
UK’s Pinewood Shepperton, one of the oldest and largest integrated TV and filming
studios and famous for its James Bone movies is partnering Iskandar Malaysia
Studios Sdn Bhd tojoint venture develop Pinewood Iskandar Malaysia Studios to
operate an integrated media production studio facility in Nusajaya,
Iskandar Malaysia.
The creative ecosystem from Pinewood Iskandar Malaysia Studios
could lead to spin-off investments of close to RM1 billion and expected
to job creation of 3,000 job
opportunities and additional 5,000 indirect job creation a year from local and
foreign film production companies, tv production companies and
post production companies.
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| Content Creation |
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| Digital Content |
Source from IRDA
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